Social Networking at its emergence sprouted with the enablement of peer to peer connection in an open invitation method. Its huge mass adoption is the testimonial of the fact that the platform took its flight so high because it was launched, tested, released- whatever, among all to be able to connect with all and to share all.
With countless considerations and debates, organizational learning has once and again evaluated ways to leverage Social Networking as a potent tool to raise Social Learning. One of the major industry segments that is still tied up with its once created standards and unable to fully accept social networking at an organizational level is Healthcare (encompassing medical, pharmaceutical, biotechnology, etc).
A door has opened now. Instead of considering already ripe social network platforms such as Facebook, Twitter, Xing, etc, Healthcare organizations can use plan-B to leverage social networking.
Develop a targeted community, design a close loop social network with the targeted community, implement the platform, establish how much external information-exchange would be safe (allowing exchanges with Facebook, Twitter, etc) and implement social media policies for user groups and communities.
TARGETED SOCIAL NETWORKING is the next avatar of the now social network.
Case 1:
Merck Serono has set up an international social network for multiple sclerosis patients. Unite MS will allow patients to create their own profile on the site, connect with fellow sufferers, rate content, ask questions to experts, contribute blog posts and share experiences.
Source: www.unitems.net
The FDA has been into work for devicing guidelined for social media usage and adoption by the Healthcare community. The delay has been daunting several ready-to-adopters.
Case 2:
Astrazeneca sought opinions from health bloggers and influential online leaders last autumn and has just published a white paper that concludes patient interests are served through appropriate pharma use of social media.
I advice my clients to evaluate community- personalized, customized Social Learning Platforms/ Social Networking Platforms with predetermined access and information exchange rights governed by powerful and detailed monitoring and regulation based analytical engines. It is never too far from reach and can be easily contributed to respective communities for advanced social sharing, learning and care deliveries. Care no more can only be delivered through patient facilities.
Lets connect to discuss how you can bring this to your organization
With countless considerations and debates, organizational learning has once and again evaluated ways to leverage Social Networking as a potent tool to raise Social Learning. One of the major industry segments that is still tied up with its once created standards and unable to fully accept social networking at an organizational level is Healthcare (encompassing medical, pharmaceutical, biotechnology, etc).
A door has opened now. Instead of considering already ripe social network platforms such as Facebook, Twitter, Xing, etc, Healthcare organizations can use plan-B to leverage social networking.
Develop a targeted community, design a close loop social network with the targeted community, implement the platform, establish how much external information-exchange would be safe (allowing exchanges with Facebook, Twitter, etc) and implement social media policies for user groups and communities.
TARGETED SOCIAL NETWORKING is the next avatar of the now social network.
Case 1:
Merck Serono has set up an international social network for multiple sclerosis patients. Unite MS will allow patients to create their own profile on the site, connect with fellow sufferers, rate content, ask questions to experts, contribute blog posts and share experiences.
Source: www.unitems.netThe FDA has been into work for devicing guidelined for social media usage and adoption by the Healthcare community. The delay has been daunting several ready-to-adopters.
Case 2:
Astrazeneca sought opinions from health bloggers and influential online leaders last autumn and has just published a white paper that concludes patient interests are served through appropriate pharma use of social media.
I advice my clients to evaluate community- personalized, customized Social Learning Platforms/ Social Networking Platforms with predetermined access and information exchange rights governed by powerful and detailed monitoring and regulation based analytical engines. It is never too far from reach and can be easily contributed to respective communities for advanced social sharing, learning and care deliveries. Care no more can only be delivered through patient facilities.
Lets connect to discuss how you can bring this to your organization
See this Amp at http://bit.ly/hFCgfn
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